Turning doodles into thoughtful experiences.
Sierra
Hopkins
MS HCI @ UMD
EXP IN
B2B SaaS
Product Designer
designing workflows people actually enjoy using — in spaces where clarity is hardest to find.
Product Design Intern @ Cvent
B2B / SaaS
2025
10 weeks
Search Flow Redesign
Reducing Cognitive Load in Venue Search
Redesigned venue search flow for a leading B2B event management platform, reducing cognitive overload identified across 10 Datadog user sessions.
End-to-End UX Design
Mobile
2024
eCommerce
Driving Engagement in Buying Meal Kits
End-to-end mobile app design, from 4 user interviews to high-fidelity prototype,
with a gamified rewards system that reinforced core product identity.
Visual / Interaction Design
Mobile
2024
Sleep Tracker App
Designing for Better Sleeping Habits
Designed a calming sleep tracker/wellness experience for college students, turning heuristic research into a full visual system.
Coming Soon!
Stardog Documentation Site Redesign
Graduate capstone in progress — B2B technical documentation redesign. Full case study coming Spring 2026.
Built from curiosity, shaped by empathy.