Turning sketches into thoughtful experiences.







Exp in
B2B SaaS
prev @ Cvent


Sierra
Hopkins
MS HCI @ UMD
●
Open to work
Product Designer
Designing B2B workflows people actually enjoy using — in spaces where clarity can be hard to find.





STARDOG CAPSTONE / B2B
Untangling Stardog's Docs
Redesigned a B2B knowledge graph platform's docs from the ground up — 9 1:1 interviews, 200+ affinity notes, 20 usability tests. Result: 40% faster task completion.





CVENT INTERNSHIP / B2B SAAS
Reducing Cognitive Load in Venue Search for Event Planners
Redesigned venue search flow for a leading B2B event management platform, reducing cognitive overload identified across 10 Datadog user sessions.


UX DESIGN / MOBILE
Driving Engagement in Buying Meal Kits
End-to-end mobile eCommerce app — 4 user interviews, competitive analysis, and a gamified rewards system designed to drive repeat purchases.



UX DESIGN / MOBILE
Designing for Better Sleeping Habits
Designed a calming sleep tracker/wellness experience, turning heuristic research into a full visual system.
& OTHER THINGS
Built from curiosity, shaped by empathy.









