sierra hopkins

work

about

resume

Making the

complicated

feel obvious.

hi i'm sierra

Product Designer

B2B SaaS・Product Design・ Internship・ Cvent

Reducing Cognitive Load for Event Planners in Venue Search

Reduced cognitive load in a workflow used by enterprise event planners worldwide — cut friction from a search flow that was slowing down planning decisions.

Mobile・ eCommerce

Driving Engagement in Buying Meal Kits

Designed a meal kit app from zero — built around the insight that retention breaks when people can't find meals that fit their actual life.

My next adventure is still being designed.

Want to be a part of it?

B2B Enterpise・ Product Design・ Stardog

Untangling a Docs Platform Built for Experts, Not Beginners

Reimagined a docs platform used by NASA — restructured the IA, redesigned search, and pivoted our model mid-project when research proved us wrong.

Mobile・ Sleep Tracker

Designing for Better Sleeping Habits

Designed a sleep app that doesn't add to the anxiety it's trying to fix — calm by default and useful without demanding attention.

Mobile・ Visual Exploration

Letterboxd Reimagined

Reimagined Letterboxd's visual identity to match the cinematic experience it's built around.