Turning doodles into thoughtful experiences.
Sierra
Hopkins
MS HCI @ UMD
EXP IN
B2B SaaS
Product Designer
designing B2B workflows people actually enjoy using — in spaces where clarity can be hard to find.
Product Design Intern @ Cvent
B2B / SaaS
2025
10 weeks
Search Flow Redesign
Reducing Cognitive Load in Venue Search
Redesigned venue search flow for a leading B2B event management platform, reducing cognitive overload identified across 10 Datadog user sessions.
End-to-End UX Design
Mobile
2024
eCommerce
Driving Engagement in Buying Meal Kits
End-to-end mobile app design, from 4 user interviews to high-fidelity prototype, with a gamified rewards system that reinforced core product identity.
Visual / Interaction Design
Mobile
2024
Sleep Tracker App
Designing for Better Sleeping Habits
Designed a calming sleep tracker/wellness experience, turning heuristic research into a full visual system.
Built from curiosity, shaped by empathy.