sierra hopkins

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PRODUCT DESIGNER

Designing tools that click — literally and otherwise

hi im sierra!

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B2B・ enterprise

mobile・ consumer

vibecoding + graphics

PRODUCT DESIGNER

Designing tools that click — literally and otherwise

hi im sierra!

SCROLL

selected work

B2B SaaS・Product Design・ Internship・ Cvent

Reducing Cognitive Load for Event Planners in Venue Search

Reduced cognitive load in a workflow used by enterprise event planners worldwide — cutting friction and speeding up the search process to aid planning decisions.

B2B SaaS・Product Design・ Internship・ Cvent

Reducing Cognitive Load for Event Planners in Venue Search

Reduced cognitive load in a workflow used by enterprise event planners worldwide — cutting friction and speeding up the search process to aid planning decisions.

B2B Enterpise・ Product Design・ Capstone・ Stardog

From 'Who Are You?' to 'What Do You Need to Do?'

40% faster task completion in usability testing vs original experience

Restructuring Stardog's technical docs platform around how users actually think.

B2B Enterpise・ Product Design・ Capstone・ Stardog

From 'Who Are You?' to 'What Do You Need to Do?'

40% faster task completion in usability testing vs original experience

Restructuring Stardog's technical docs platform around how users actually think.

Mobile・ eCommerce・Project

Promoting Engagement in Buying Meal Kits

Designed a meal kit app from zero — built around the insight that retention breaks when people can't find meals that fit their actual life.

Mobile・ Sleep Tracker・Project

Designing for Better Sleeping Habits

Designed a sleep app that doesn't add to the anxiety it's trying to fix.

Mobile・ Visual Exploration・ Playground

Letterboxd Reimagined

Reimagined Letterboxd's visual identity to match the cinematic experience it's built around.

Mobile・ Sleep Tracker・Project

Designing for Better Sleeping Habits

Designed a sleep app that doesn't add to the anxiety it's trying to fix.

Mobile・ eCommerce・Project

Promoting Engagement in Buying Meal Kits

Designed a meal kit app from zero — built around the insight that retention breaks when people can't find meals that fit their actual life.

Mobile・ Visual Exploration・ Playground

Letterboxd Reimagined

Reimagined Letterboxd's visual identity to match the cinematic experience it's built around.

B2B SaaS・Product Design・ Internship・ Cvent

Reducing Cognitive Load for Event Planners

Reduced cognitive load in a workflow used by enterprise event planners worldwide — cutting friction and speeding up the search process to aid planning decisions.

B2B Enterpise・ Product Design・ Capstone・ Stardog

From 'Who Are You?' to 'What Do You Need to Do?'

Restructuring Stardog's technical docs platform around how users actually think.

Built by curiosity, shaped by empathy.

seeking full-time product design roles!

Built by curiosity, shaped by empathy.