sierra hopkins

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PRODUCT DESIGNER

Designing tools that click — literally and otherwise

hi im sierra!

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B2B・ enterprise

mobile・ consumer

& other things

PRODUCT DESIGNER

Designing tools that click — literally and otherwise

S

hi im sierra!

SCROLL

selected work

B2B SaaS・Product Design・ Internship・ Cvent

Reducing Cognitive Load for Event Planners

Reduced cognitive load in a workflow used by enterprise event planners worldwide — cutting friction and speeding up the search process to aid planning decisions.

Mobile・ eCommerce・Project

Promoting Engagement in Buying Meal Kits

Designed a meal kit app from zero — built around the insight that retention breaks when people can't find meals that fit their actual life.

B2B Enterpise・ Product Design・ Capstone・ Stardog

From 'Who Are You?' to 'What Do You Need to Do?'

Restructuring Stardog's technical docs platform around how users actually think.

Mobile・ Sleep Tracker・Project

Designing for Better Sleeping Habits

Designed a sleep app that doesn't add to the anxiety it's trying to fix.

Mobile・ Visual Exploration・ Playground

Letterboxd Reimagined

Reimagined Letterboxd's visual identity to match the cinematic experience it's built around.

& OTHER THINGS

playground projects — vibecoding & video + photo editing!

Color Block: Visualization Tool for Testing Website Color Palettes

Photoshopped a hugo spritz seltzer ad in Adobe

Beaker's Revenge: Short Film Trailer

Vibecoded an interactive retro TV that displayed movie GIFs

Visitor doodle canvas — Submit & Approval Flow

Emotional Design Collage

B2B SaaS・Product Design・ Internship・ Cvent

Reducing Cognitive Load for Event Planners

Reduced cognitive load in a workflow used by enterprise event planners worldwide — cutting friction and speeding up the search process to aid planning decisions.

B2B Enterpise・ Product Design・ Capstone・ Stardog

From 'Who Are You?' to 'What Do You Need to Do?'

Restructuring Stardog's technical docs platform around how users actually think.

Built by curiosity, shaped by empathy.

My next adventure is still being designed — let's work together!

Built by curiosity, shaped by empathy.

My next adventure is still being designed — let's work together!